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2008 Dwell on Design Conference + Exhibition Celebrates Modern Design Innovations at Los Angeles Convention Center
Event to Feature Modern Design Exhibits, Home Tours, Conversations with Dwell Editors & Design Innovators By Leslie Feibleman

The third annual Dwell on Design Conference + Exhibition is making its highly-anticipated debut in Los Angeles, June 5-6, 2008 (conference) and 7-8, 2008 (exhibition). The four-day weekend will constitute the largest design show in the West.

The unique two-part event will feature an unparalleled conference including sessions led by industry innovators, and a hands-on exhibition where attendees can explore a host of modern products and lifestyle exhibits. Special to the exhibition will be Dwell Outdoor "a "pop-up" community " with actual prefab exhibits, ready to see, touch and inspire. Dwell on Design has partnered with the Los Angeles Mayor s office, LA Forum, ASID, ASLA, AIA, LA MOCA, GOOD Magazine and many more powerful organizations to assure grand success June 5-8 at the Los Angeles Convention Center.


Curated and moderated entirely by Dwell editors, the conference will offer two thematic tracks both providing an in-depth look at modern design, architecture and space, enhanced by perspectives from design practitioners as well as legislators, international guests and activists. Special guests include Tone Wheeler, an award-winning architect from Environa Studio in Australia; Jenna Didier of Materials and Applications, a research center dedicated to pushing new and underused ideas for art, landscape and architecture into view; and a keynote address from Los Angeles City Council President Eric Garcetti. Evening events will also be held nightly at downtown locations including LA MOCA, FordBrady, South Group and more.

The two-day exhibition will bring together design professionals and design savvy consumers under one roof for ideas, networking, and commerce. Over 200 exhibitors will showcase their incredible products and services to conference attendees.

Designed to represent the very best in modern outdoor living, Dwell Outdoor, a popular new addition to Dwell on Design, will encompass over 13,000 sq. feet of exhibit space showcasing modern outdoor living trends, including landscape architecture, prefab architecture and new-to-market products. The Dwell Outdoor component of the Dwell on Design Expo can be described as a "pop-up" community with actual prefab homes ready to see, touch and inspire.

Dwell s brand has received accolades for the past three years in San Francisco in print, online, with homes and live with Dwell on Design, said O Connor Abrams. We are excited to bring the brand to life in Los Angeles, an undisputable capital of modern design.

Scheduled to take place on June 7 - 8, Dwell on Design Home Tours will give attendees an unique opportunity to venture into LA's diverse neighborhoods to catch a rare glimpse inside the walls and gardens of notable Westside single family residences and Downtown urban dwellings, desgined by both legendary and cutting edge architects and designers. The Westide tour features modern homes by Ray Kappe, Tighe Architecture, DU Architects, John Friedman Alice Kimm Architects, W3 Architects and Eddintgton Design.

With over 50 speakers, the conference will offer the most diverse subject matter related to modern design ever presented live in Los Angeles. Moderated by Dwell editors, the panels will feature an impressive roster of professionals ranging from legislators to designers to activists, discussing a broad range of topics, including product design, urban gardening, energy design, material and system design.

A highly anticipated panel moderated by Dwell Senior Editor Amber Bravo will explore Immortality Through Product. A focus will be on the process of bringing products to market and the way in which design skills may be wrapped into a product that reaches a broader audience than a designer might access through design as a service. Panelists include Don Chadwick, Founder/Principal Chadwick Studio; Willard Ford, Partner, Ford Brady and Francisco Cisco Pinedo, CEO and Founder, Cisco Brothers. 

Addressing a growing passion in the Los Angeles area and urban cores nation-wide is the Nature Meets the Metropolis; Weaving Wildlife and Growing Food in the City panel moderated by Dwell Senior Editor Amber Bravo. The conversation will delve into the ways we can help nature heal our cities and new ideas around urbanized land use relating to small domestic gardens. Panelists include Fritz Haeg, Principal, Fritz Haeg Studio, Founder, Edible Estates and Gardenlab and author of "Edible Estates: Attack on the Front Lawn", published by Metropolis Books in February 2008; Michael Pinto, AIA, Principal-in-Charge, Osborn. 

The Inventive Spirit: Innovators in Resource and Energy Efficiency, moderated by Dwell editor Sarah Rich will examine energy usage, climate change and the research and innovations on the horizon in the building industry. Exploring the merit and futility of various green actions leading professionals from the building sector discuss the challenges of creating unprecedented solutions energy innovation. Panelists include Monica Gilchrist, Green Building Resource Center Coordinator at Global Green USA; Jonathan Budner, Project manager for Sustainable Communities and the California New Homes Program at Southern California Edison;Nat Kreamer, President and COO, Sun Run Generation LLC

(R)evolution in Light, Form and Materials: How Are New Materials and Systems Impacting the Design World?, moderated by Sam Grawe, Dwell Editor-in-Chief will explore how the evolution of technology and materials have influenced architectural forms (from Gothic cathedrals to urban skyscrapers) over the course of history and how the computer age offers an as-yet untapped universe of possibility. Panelists will share their imaginative design processes which weave together new technologies and materials with factors such as social-consciousness and environmental responsibility. Panelists include Benjamin Ball, Ball-Nogues Studio; Enrico Bressan, Principal & Co-Art Director, Artecnica Inc.; Jenna Didier, Founder, Materials & Applications / Principal, Fountainhead Design Collaborator, infranatural; Patrick Tighe, AIA, Principal and lead designer, Tighe Architecture.

The conference begins Thursday, June 5th, 2008 from 9:30-5:00 with a reception from 5:30-8:30 pm and Friday, June 6th, 2008 from 9:30-1:00. Friday s conference activities will be followed by a preview and free weekend pass to the Exhibition: 55,000 square feet of ideas including a neighborhood of prefabs complete with landscaping and outdoor inspiration by Dwell Outdoor.
To register, go to www.dwellondesign.com.

About Dwell:
Dwell was created to expand perceptions of the word home and champion an aesthetic in design that is modern, idea-driven and sensitive to social and physical surroundings. Their inherent passion for bringing good design to everyone has added fresh dimension to what it means to be At Home in the Modern World. Dwell® and Dwell on Design ® are registered trademarks of Dwell, LLC


 


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Based in Orange County, California, Leslie Feibleman is a freelance arts writer and the director of special programs and the senior film programmer at the Newport Beach Film Festival and the Orange County Film Society. Leslie is the curator of the Art, Architecture + Design Film Series and the director of the Action Sports Film Series film programming at the Festival. Leslie oversees the Festivals family, youth, film education and outreach programs and specializes in organizing community cultural cinema programs. Leslie is the co-creator and curator of the Cinema Orange film series at the Orange County Museum of Art and the Cinema Sage Hill film series at The Studio at Sage Hill. Leslie also works as the marketing director for the celebrity, culinary venture, The Hollywood Cookbook: Cooking for Causes. Leslie holds a BA degree in Architecture from the University of California, Berkeley and has over ten years experience in design, 3D CAD and project management.


 







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